Uses for the Email Marketing Tool | BookTix Email Campaign Ideas & Applications

Uses for the Email Marketing Tool


⏱︎ 2 minutes

The Email Marketing Tool offers more than just event notices. By segmenting your email lists, you can have more targeted and purposeful communication with your customers. Below you'll find tips and tricks on utilizing this feature.


Marketing Upcoming Events

Sample Email: 


Use for show and season announcements, as well as reminders of upcoming events.

Do this by: Creating a list of people based on the organization or department, or make it a specified list to create targeted marketing campaigns of upcoming events.
For example, send an email blast when new events are happening, or advertise what's on the schedule for this weekend.


  
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 







Follow Up with Ticket Purchasers

Sample Email: 

Use to contact customers for a specific events to remind them of the event, or notify them of changes of event specifics. 

Do this by: Creating a list of people who are attending your current event.
For example, contact customers of your upcoming event to remind them where to park, or that they have tickets to an upcoming event.

 
 
 
 
 
 
 
 
 
 
 
 
 
 




Re-engaging Past Attendees

Sample Email: 


Use to contact past attendees to let them know about future events that might interest them, ask for feedback from past events, and offer exclusives. 

Do this by: Creating a List of people who attended your past events.
For example, reach out to people who bought season packages last year, but haven't bought for this season.
 
 
 
 
 
 
 
 
 
 
 
 
 


Sending Targeted Offers

Sample Email: 
 
 

Use to contact customers based on interest, and offer exclusive deals or access to those specific customers.

Do this by: Creating a list of people based on past purchases and similar content interests.
For example, run a list of people who tend to like your big-dance-number musicals, or people who attend the classic plays, and offer a discount code for your next show.
 
 

 
 
 
 
 
 
 
 
 





Department-Specific Announcements

Sample Email: 

Use for contacting customers based on their department purchases.

Do this by: Choosing to email a Full Department.
For example, notify anyone who had purchased in your Education department about upcoming classes, which then won't include anyone who purchased in your Athletics department.
 
 


 
 
 
 
  
 
 
 
 
 
 




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