Using Marketing Links & QR Codes
Marketing Links & QR Codes let you create trackable links tied directly to your events, items, packages, donations, or sponsorships, and give you insights into how your audience interacts with your promotions. Below is a step-by-step guide to getting them set up in your account.
Creating a Link
- Login and navigate to your department.
- On the left side menu, go to Marketing and Fundraising → MARKETING LINKS & QR CODES.
Click CREATE NEW LINK.
Under Type, select the event, item, package, donation, or sponsorship you want to promote.
If you are searching for an EVENT, you can narrow your search by Name, Genre, or Date, then click SEARCH:
If you are searching for an Item, Donation Campaign, or Sponsorship, you can filter by Name, then click SEARCH:Use the blue plus sign on the left to make your selections for your link.
Enter the details for your link:
Link Name
Link Alias (a shorter title for your link)
Expiration Date (Optional - an expiration date if you only want the link active for a limited time)
Click CREATE.
Your link is ready to use!
- If you need to Edit or Delete your link, use the EDIT or TRASH icon on the far right in the link list:
Click UPDATE when finished.
How to Download and Use the QR Code or Tracking Link
Place this QR code anywhere you want to drive traffic and track results, including but not limited to:
- Posters and flyers
- Programs or playbills
- Your website
- Social media graphics
Understanding Link Tracking
- Total clicks: how many times people clicked your link.
- Unique Clicks: how many individual users clicked.
- Most Popular Referrer: where those clicks came from (Facebook, Google, your school’s website, etc.).
- Most Popular State: what state has the most clicks
- Geographic data: a map view showing clicks worldwide or by U.S. state.
Compare Campaigns
One of the biggest advantages of this tool is the ability to compare results across different placements. For example:
Create one QR code for posters and another for handout flyers, then see which drives more scans.
Include a QR code for your spring musical ticket sales inside the fall play program and track how many audience members scanned it.
Share links on different social platforms (Facebook vs. Instagram) and compare referrers to see which is most effective.
Refine Your Strategy
By checking your link analytics regularly, you’ll see exactly where your audience is engaging. This allows you to adjust your marketing strategy by doubling down on what works and rethinking what doesn’t.
Final Tip
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