Tips & Tricks
How to Use Your Email List Effectively
⏱︎ 2 minutes Why Email Still Works We’ve all been there, with our inboxes overflowing with emails from companies we don’t remember signing up for. Most of them get ignored or deleted. And yet, email remains one of the most powerful marketing tools ...
Common Audience Segments
⏱︎ 4 minutes Educational theater productions, whether staged by schools, colleges, or community theater groups, serve as vital platforms for artistic expression, student growth, and community building. Yet, the key to their ongoing success often lies ...
Smarter Email Marketing through Audience Segmentation
⏱︎ 3 minutes Promoting a school theater production takes more than just sending out a single “Save the Date” email to everyone on your list. Families, alumni, faculty, and students all connect with your program in different ways, and they deserve ...
Guide to Email Marketing
⏱︎ 3 minutes What is Email Marketing? Email marketing is the process of crafting and sending messages to a group of people at scale, through email, with the goal of engaging, informing, and prompting action. It’s a direct line to your audience and a ...
Email Campaign Ideas
⏱︎ 3 minutes There’s a reason our inboxes are constantly flooded with emails; brands and organizations know that email is one of the most effective tools to capture attention and drive action. Whether it’s a Labor Day sale, Black Friday deal, or ...
Tagging for Marketing
⏱︎ 2 minutes Tagging your customers is a crucial part of successful marketing segmentation. Think of it this way: if we want to send specific messages to specific people, we need to understand who they are, their backgrounds, interests, and ...
Recent Articles
Customer Event Reminders
⏱︎ 30 seconds Customers will receive an email reminder 60 hours prior to an event. This email will go to all ticket holders, including those with an independent ticket purchase and those who booked a ticket through their package for that specific ...
How Discount Codes Affect Processing Fees
⏱︎ 30 Seconds When applying a discount code, the processing fee is not affected when the code is an amount off or a percent off. However if the discount is FREE, it also covers the processing fee, making the ticket entirely free to book. Reminder: ...
Early Access for Packages
⏱︎ 2 minutes Presale Codes on Packages A presale code on a package will let customers book a package before the general public, or can be a way to let customers book a private package. To set up the code: 1. Log in and navigate to your department. 2. ...
Understanding Flex Fees
⏱︎ 30 seconds FLEX FEES are the ones you add on to your ticket prices. The BOOKTIX FEE is the fee being charged to you when processing the transaction. When you enter the ticket price, you'll see the BOOKTIX FEE will automatically update to show the ...
Creative Uses for Items
⏱︎ 30 seconds Items are how you can sell anything beyond tickets, packages, and fundraising. This means merchandise and concessions and much more. Here's some creative suggestions on ways to use items. Merchandise Tip: By selling ahead of time, you ...