Tips & Tricks
How to Use Your Email List Effectively
⏱︎ 2 minutes Why Email Still Works We’ve all been there, with our inboxes overflowing with emails from companies we don’t remember signing up for. Most of them get ignored or deleted. And yet, email remains one of the most powerful marketing tools ...
Common Audience Segments
⏱︎ 4 minutes Educational theater productions, whether staged by schools, colleges, or community theater groups, serve as vital platforms for artistic expression, student growth, and community building. Yet, the key to their ongoing success often lies ...
Smarter Email Marketing through Audience Segmentation
⏱︎ 3 minutes Promoting a school theater production takes more than just sending out a single “Save the Date” email to everyone on your list. Families, alumni, faculty, and students all connect with your program in different ways, and they deserve ...
Guide to Email Marketing
⏱︎ 3 minutes What is Email Marketing? Email marketing is the process of crafting and sending messages to a group of people at scale, through email, with the goal of engaging, informing, and prompting action. It’s a direct line to your audience and a ...
Email Campaign Ideas
⏱︎ 3 minutes There’s a reason our inboxes are constantly flooded with emails; brands and organizations know that email is one of the most effective tools to capture attention and drive action. Whether it’s a Labor Day sale, Black Friday deal, or ...
Tagging for Marketing
⏱︎ 2 minutes Tagging your customers is a crucial part of successful marketing segmentation. Think of it this way: if we want to send specific messages to specific people, we need to understand who they are, their backgrounds, interests, and ...
Recent Articles
Convert a Guest customer into a Login Account
⏱︎ 1 minute This function allows an Administrator to invite a customer who used Guest Checkout to convert to a login account right after an order is completed or later on directly in the order itself. Converting a Guest order into a Login Account: ...
Creating and Using Upsells
⏱︎ 3 minutes This function allows you to suggest relevant events, items, packages, or sponsorships to your customers during checkout. You can choose to recommend something when only specific items are in the cart, or can choose to always recommend ...
Duplicating Your Event
⏱︎ 1 minute Duplicating your event is a way to transfer over all the details from your first iteration of said event. You will need to review the previous event details and choose new dates and times. Any event - closed or not - can be duplicated. 1. ...
Setting Up an Event using the TRW Show Builder
⏱︎ 3 minutes The TRW Show Builder lets you autofill information from TRW for your event. In order to sell tickets using the TRW Show Builder, you will need to set up a new event. 1. Log in and navigate to your department. 2. Set up any ticket plans, ...
Using the Cart Sort Order with Upsells
⏱︎ 2 minutes Upsells allows you to suggest relevant events, items, packages, or sponsorships to your customers during checkout. You can choose to recommend something when only specific items are in the cart, or can choose to always recommend them. ...