Tips & Tricks
How to Use Your Email List Effectively
⏱︎ 2 minutes Why Email Still Works We’ve all been there, with our inboxes overflowing with emails from companies we don’t remember signing up for. Most of them get ignored or deleted. And yet, email remains one of the most powerful marketing tools ...
Common Audience Segments
⏱︎ 4 minutes Educational theater productions, whether staged by schools, colleges, or community theater groups, serve as vital platforms for artistic expression, student growth, and community building. Yet, the key to their ongoing success often lies ...
Smarter Email Marketing through Audience Segmentation
⏱︎ 3 minutes Promoting a school theater production takes more than just sending out a single “Save the Date” email to everyone on your list. Families, alumni, faculty, and students all connect with your program in different ways, and they deserve ...
Guide to Email Marketing
⏱︎ 3 minutes What is Email Marketing? Email marketing is the process of crafting and sending messages to a group of people at scale, through email, with the goal of engaging, informing, and prompting action. It’s a direct line to your audience and a ...
Email Campaign Ideas
⏱︎ 3 minutes There’s a reason our inboxes are constantly flooded with emails; brands and organizations know that email is one of the most effective tools to capture attention and drive action. Whether it’s a Labor Day sale, Black Friday deal, or ...
Tagging for Marketing
⏱︎ 2 minutes Tagging your customers is a crucial part of successful marketing segmentation. Think of it this way: if we want to send specific messages to specific people, we need to understand who they are, their backgrounds, interests, and ...
Recent Articles
Creative Uses for Items
⏱︎ 30 seconds Items are how you can sell anything beyond tickets, packages, and fundraising. This means merchandise and concessions and much more. Here's some creative suggestions on ways to use items. Merchandise Tip: By selling ahead of time, you ...
Sponsorship Reports
⏱︎ 30 seconds Sponsorships are unique as they are a group of tiered levels, and within each level is a collection of items, tickets, and benefits. This means that there will be data on the sponsorship group as a whole and on each level. Find the full ...
System Capacity & Virtual Queue
⏱︎ 30 seconds System Capacity Many of our clients experience a surge when they open ticket sales. Our system is built to sustain the demand of ticket rushes, including a virtual queue if your account is experiencing a very high wave of ticket sales ...
Sponsorships vs. Packages
⏱︎ 30 seconds Sponsorships and Packages use a similar internal set up, but function differently. Sponsorships Both Packages -offer tiered levels within the sponsorships, like "Bronze", "Silver", and "Gold", which can all offer differing items, ...
Sponsorship Benefits
⏱︎ 30 seconds Sponsorships are a sellable item that includes individual sponsorship levels (i.e. Gold, Silver, and Bronze), and can include a collection of items, tickets, and benefits. Benefits are used to add value to a package or sponsorship. This ...