Tips & Tricks
How to Use Your Email List Effectively
⏱︎ 2 minutes Why Email Still Works We’ve all been there, with our inboxes overflowing with emails from companies we don’t remember signing up for. Most of them get ignored or deleted. And yet, email remains one of the most powerful marketing tools ...
Common Audience Segments
⏱︎ 4 minutes Educational theater productions, whether staged by schools, colleges, or community theater groups, serve as vital platforms for artistic expression, student growth, and community building. Yet, the key to their ongoing success often lies ...
Smarter Email Marketing through Audience Segmentation
⏱︎ 3 minutes Promoting a school theater production takes more than just sending out a single “Save the Date” email to everyone on your list. Families, alumni, faculty, and students all connect with your program in different ways, and they deserve ...
Guide to Email Marketing
⏱︎ 3 minutes What is Email Marketing? Email marketing is the process of crafting and sending messages to a group of people at scale, through email, with the goal of engaging, informing, and prompting action. It’s a direct line to your audience and a ...
Email Campaign Ideas
⏱︎ 3 minutes There’s a reason our inboxes are constantly flooded with emails; brands and organizations know that email is one of the most effective tools to capture attention and drive action. Whether it’s a Labor Day sale, Black Friday deal, or ...
Tagging for Marketing
⏱︎ 2 minutes Tagging your customers is a crucial part of successful marketing segmentation. Think of it this way: if we want to send specific messages to specific people, we need to understand who they are, their backgrounds, interests, and ...
Recent Articles
Bulk Customer Import
⏱︎ 1 minute Bulk Customer Import allows you to invite customers to create login accounts. This is helpful if you're new to using the system and need to import customers from an old account, if you have an email list you're looking to upload, and ...
Understanding Customer Accounts
⏱︎ 1 minute Customer accounts are where important customer details like purchase history, contact information, and customer notes and question answers are stored. It is also where you can access and affect past customer orders, like if you needed to ...
Point of Sale Custom Views
⏱︎ 2 minutes Point of Sale Custom Views allow you to reorganize your Point of Sale tool, where you can sell from your administrator site, to your own custom layout. Create a Custom Point of Sale View 1. Access the Point of Sale tool via the blue $. ...
Convert a Guest Customer into a Login Account
⏱︎ 1 minute This function allows an Administrator to invite a customer who used Guest Checkout to convert to a login account right after an order is completed or later on directly in the order itself. Converting a Guest order into a Login Account: ...
Creating and Using Upsells
⏱︎ 3 minutes This function allows you to suggest relevant events, items, packages, or sponsorships to your customers during checkout. You can choose to recommend something when only specific items are in the cart, or can choose to always recommend ...