⏱︎ 2 minutes
Tagging your customers is a crucial part of successful marketing segmentation. Think of it this way: if we want to send specific messages to specific people, we need to understand who they are, their backgrounds, interests, and relationships with our organization.
Imagine looking out at your audience and knowing something meaningful about each person:
That this individual is an alumnus of your program.
That person is a major donor to the local arts organizations.
Another attendee was a professional actor before becoming a parent of a student in your ensemble.
Having this level of insight transforms how you approach marketing and fundraising. It enables you to personalize your communication and target your outreach more effectively.
How Do We Achieve This? Through Tagging.
At BookTix, we’ve developed a Customer Relationship Management Tagging System that allows you to tag audience members based on various criteria. These tags serve as identifiers that let you group and message patrons based on their behaviors, preferences, or history with your organization.
Attendance-based: Tag everyone who attended a specific event.
Purchase Behavior: Tag customers who often buy tickets and also purchase concessions.
Content Preferences: Tag those who consistently attend murder mysteries or musicals.
Donation History: Mark patrons who give regularly or have supported specific causes.
Membership: Note if someone was a season ticket holder in 2022, 2023, 2024, or 2025.
Engagement Level: Identify volunteers, parent boosters, or set-build helpers.
Tagging gives you a fuller picture of your patrons beyond ticket sales. When you pull up a customer's profile, you don’t just see purchase history, you see a story:
They love thrillers.
They respond well to discount codes.
They volunteered last season.
They’ve donated to travel fundraisers.
With this insight, you can craft highly targeted messages. For example:
Send discount offers to promo-code users.
Invite loyal donors to exclusive events.
Email theater parents about upcoming fundraisers or student showcases.
Audience Understanding
Know your audience on a deeper level. Who they are, what they like, and how they engage with you.
Effective Communication
Use this data to send the right message to the right people at the right time, increasing response rates and deepening relationships.
In short, tagging empowers your organization to engage smarter, not harder. It bridges the gap between data and personalization, ultimately improving both marketing success and audience satisfaction.
For a "How-To" article on tagging in BookTix, see our Knowledge Base article here.